Moonwell

Branding for a holistic brand identity for Moonwell, a wellness company inspired by the moon’s natural rhythms. I designed packaging, advertisements, and social media content, focusing on circadian wellness and aligning with nature. I developed three supplement line concepts Rise, Relax, and Restore with distinct yet cohesive visuals and messaging that balance energy, calm, and rest, setting the brand apart from most supplements on the market. Each piece emphasizes Moonwell's connection to the moon, blending bold colors, thoughtful copy, and natural design elements to tell a glowing wellness story.

This image displays the intentional use of color and imagery to reflect Moonwell’s mission of holistic wellness. Inspired by the moon’s phases and circadian rhythms, the vibrant palette blends neon yellow, calming blues, and soothing pastels which represent energy, balance, and restoration. Paired with tactile, natural imagery, these choices create a brand identity that feels both dynamic and grounded in wellness.

The packaging reflects Moonwell’s connection to holistic wellness and circadian rhythms. The deep blue base mimics the night sky, evoking a sense of calm and restoration. The neonyellowaccents represent the moon’s glow, creating a bold contrast that draws attention while symbolizing vitality and energy. Together, these choices create a balance between rest and rejuvenation, aligning with the brand’s mission.

The open box design for Moonwell was created to deliver a memorable unboxing experience that aligns with the brand's lunar-inspired wellness journey. As for each individual container I chose consistent use of gradients, bold typography, and distinct color lids creates a cohesive yet differentiated look for each jar. Each design highlights the core purpose of the product ‘Restore, Rise, and Relax’ while staying true to the brand’s holistic and lunar-inspired identity. These jars are designed to stand out on a shelf and invite users into a sensory journey aligned with their wellness goals.

The social media posts were designed to visually and conceptually reinforce Moonwell’s commitment to holistic wellness, inspired by circadian rhythms and the moon’s phases. Each post uses a clean, minimalist aesthetic to convey clarity while integrating a vibrant, bold color palette to evoke energy and calm in harmony.

This three-panel billboard design visually tells Moonwell’s brand story by combining product imagery, engaging taglines, and a clear focus on the natural and holistic values of the brand.