Recreational Sports Annual Report
Layout design for Recreational Sports Annual Report (2024). The goal for this report was to create a personal feel, building Rec Sports connection to community and well-being. I wanted to tell stories of the variety of voices involved in Recreational Sports, focusing on quotes and images capturing dynamic movement and prioritizing making the report not super text heavy. I incorporated images with the subjects popping out of the image as well as a font with a handwritten feel, adding to the feeling of movement and personal connection. The goal was to capture the vibrance and diversity of Rec Sports and the personal connections and impact on the University of Michigan community.
Each sector of Rec Sports, also has it’s own coresponding color, in the Michigan Recreational Sports brand and style guide. This is something I wanted to incorporate throughout the booklet. I chose vibrant images with pops of color as well as using these colors on the ‘By the Numbers’ page.
