African Roots of Swiss Design
These three posters are designs for the article ‘African Roots of Swiss Design’ by Audrey Bennett. The article explores how African art and design traditions have influenced Swiss design, highlighting the deep cultural exchanges and historical connections between the two. To visually reflect this, I chose to incorporate crumpled paper effects and a palette of neutral colors. The paper effects I chose represent the layered history of design influences, while the earthy tones connect to the article's focus on African aesthetics and materials. These design choices aim to honor the cultural depth and historical significance discussed in the article while creating a visually engaging poster.
Initial design focusing on playful typography and layering of elements such as the subtle integration of the golden ratio spiral in the background.
A continuation of the series with bold typography and organic design elements. The overlapping layers and composition highlight the connection between African roots and Swiss design principles, with the golden ratio as a guiding motif.
This piece emphasizes bold typography and layered textures, spotlighting the narrative of African roots through striking visual elements. The inclusion of geographic shapes enhances the story and connection to the article.
