Personal Brand Identity
I used Adobe Illustrator to explore my favorite colors and experiment with composition and form to create a personal stationary kit with my own branding. Starting with vibrant shades of orange and blue that resonate with me, the design evolved into a bold, refined piece. I explored various typographic solutions and text placements, for a resume, cover letter, business card, and thank you card design. The process allowed me to blend creativity with structure, turning inspiration into intentional design.
This business card serves as a bold introduction to my personal brand, pairing vibrant orange and blue with clean typography for a modern, memorable design.
This side of the business card explores form and movement, this abstract integration of my logo ties together the branding with dynamic shapes and bold colors, reinforcing the overall identity.
This resume design was an opportunity to experiment with bold typography and creative layout choices. While not intended for real-world use, it allowed me to push the boundaries of traditional resume design, exploring how typography and hierarchy can convey personality and visual impact.
The playful typography and hand-drawn elements create a bold, personal touch for this thank-you card, making it memorable and on-brand. A clean, minimalist design for the inside of the thank-you card complements the bolder design, offering versatility in expressing gratitude while maintaining brand cohesion
Original iterations of logos. I originally started with the first design, which created more sophisticated overall style and feel that I did not align with.
